Legal Marketing Agency Offers Tips for Law Firms on Development of 2009 Marketing Budgets – Advises Against Cutting Corners

Holly Springs, NC ? March 10, 2008 - 919 Marketing, a leading Triangle-based marketing and public relations firm, is currently seeking dynamic, motivated and tenacious college students for its summer internship program, which runs from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week.

?919 provided my first meaningful PR experience, helped me strengthen my portfolio, and as a result, opened doors of opportunity that may not have come otherwise,? said Ashley Simmons a UNC student who recently interned with the agency.

Interns learn first-hand the day-to-day workings of one of the Triangle area?s top ten public relations firms and learn directly from experts the ins and outs of the public relations and marketing industries.

919 provides opportunities for both undergraduates and recent graduates through its program. Requirements include current enrollment in or a B.A. from an accredited 4-year college or university, an overall GPA of at least 3.0 and strong written and verbal communication skills. Majors in Communications, Public Relations, Journalism, Business and Marketing are preferred, though not a requirement. 919 will work with universities to give interns academic credit for their work if applicable. Intern positions are unpaid.

Because 919 works very closely with its interns to make sure they get the most out of their experience, many of former interns are now employees of 919.

To apply for the summer program, email your resume and cover letter to hr@919marketing.com on or before March 21, 2008.

For more information about 919 Marketing, visit www.919marketing.com.

# # #

Product Description Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications ; Corporate Image and Brand Management ; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

From the Back Cover Advertising PlanPro by Palo Alto Software allows you to qui (more…)

Product Description Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

(more…)

Product Description  There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion.  The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change.  The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.    

From the Publisher
Completely revised — this classic introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework — showing how the advertising function must be coordinated with all o (more…)

Creative and clever advertising - Internet marketing online businesses depend on it. Advertising is the key to any successful online business. Considering how many others are competing for your customer's money, it is not surprising that advertising, online marketing, and promoting on the Internet have become something that every entrepreneur who took an online business to the Internet has become familiar with. Outstanding goods and services are not enough to draw customers and patrons, but spreading the word of how and where the products can be found is just as, or maybe even more important.

In the past days of advertising, online business advertising was mostly done with banner ads. Most of the banner ads tried to attract people by being more colorful or brighter and than their competition, but this soon turned into ugly, gaudy banner ads that would make eyes burn out. Then when the vibrant color wasn't good enough movement was added to the banner ads. Therefore, banner ad advertising became online business advertising at its worst in some cases and got a bad reputation. Many website owners pulled most of the more obnoxious ads. Obviously, this left merchants scrambling for other methods of online business advertising for their products and services.

Those who were more creative subdued their banner ads to be more elegantly constructed and agreeable to the eye. Instead of going for shock value they enlisted the aid of affiliates to widen the word about their products.

In addition, these online business entrepreneurs looked to other media to spread the word of their products, and rapidly these methods paid off. Print ads are now regularly used for online business advertising, and now a website takes the place of a telephone number more often. Clever online business advertising, Internet marketing at its best has once again reclaimed the market place and made it a welcoming place for consumers and a competitive environment for merchants.

Article marketing or content marketing has become one of the most accepted ways of online business advertising. This method takes more time than placing ads, swapping links or banner advertising. Writing and submitting articles related to your product or service may take longer but the payoff is much greater. If your article is of good quality other websites may publish it, and your online business advertising will multiply with little more effort on your part. This method will increase the links back to your website, drive targeted traffic to your website and increase your name brand recognition.

The more your website and name are seen online the more trust you build with consumers and the more your business will grow. Your business depends on creative online business advertising.