Blog Archives

July 29, 2010

  • 919 Marketing Accepting Applications for Summer Internships

    Holly Springs, NC ? March 10, 2008 - 919 Marketing, a leading Triangle-based marketing and public relations firm, is currently seeking dynamic, motivated and tenacious college students for its summer internship program, which runs from May to August 2008. The deadline for application submissions is Friday, March 21, 2008. Preference is given to students in their junior and senior years of college who can work at least 15 hours per week.

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July 28, 2010

  • Principles of Marketing, 12th Edition


    Product Description
    The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the … More >>

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July 20, 2010

  • The Top 10 Online Marketing Mistakes Which Dooms Your Business

    Internet marketing is considered to be the most effective and vastly-exposed way to promote your business to the biggest majority of potential customers. The problem is that one small mistake in the way you advertise your venture online can jeopardize the whole process in a way that will make it difficult to gain creditability and exposure among customers again. Thanks to online marketing gurus and specialized marketing companies, you won't have to experience severe mistakes; as most of the common mistakes are known and can be easily avoided by the help of those experts.

    In the past decade, online marketing has been a field of testing by many marketing and advertising professionals. Due to the rapid changes in the conditions of the world, online marketing is changing faster. Everyday, new methods, techniques, and programs are made to enable business owners to make the most use of the online marketing phenomenon. But with each new thing comes new mistakes. Online marketing experts show the marketing mistakes that they have been victims to, so that we would be safe and know how to avoid them. There are hundreds of those mistakes, and we are going to list the ten most devastating mistakes which have been done in the past and caused a lot of losses and damages.

    1. NOT LISTING YOUR BUSINESS WITH THE MAJOR SEARCH ENGINES

    It is known among all the online marketing experts that more than 80% of traffic comes to a website from the search results of the major search engines like Google and Yahoo. Not taking advantage of these search engines will make you lose a lot of potential customers. There are dozens of ways to make the search engines recognize your business like Pay-Per-Click advertising and Search Engine Optimization, but the easiest way is just to submit your website address (URL) to them.

    2. NOT USING VIRAL MARKETING

    Viral marketing or word of mouth is the most cost-effective method to marketing your business online. It involves you giving away an e-book, newsletter or similar items to your visitors as a gift which will contain your website address and other ways to reach your business. This give-away can travel to unlimited number of people. This way you will make your customers advertise for you. Not fully utilizing this method in the right way will not spread the word about your business fast enough.

    3. NOT COLLECTING EMAIL ADDRESS

    Another great way for advertising is email marketing. You get the email address of who ever visits your website, and then email them a series of emails about you and/or your business on a timely basis. This way you will ensure that this visitor will respond to your offer one day if they don't respond to it the first time.

    4. BEING A SPAMMER OR A SCAMMER

    The most hated people online are spammers. You can be one unintentionally. This happens when you chose to advertise through unauthorized ways and without permission. This occurs mostly in email marketing. Scammers are people who don't deliver what they promised to.

    5. USING THE WRONG CONTENT

    Content is the most important factor determining the quality of your website. Using third grade content will damage the chances of your customers having interactions with what you are selling or offering them. High quality content with a little "persuasion" through words inside your website will do the trick.

    6. NOT RIDING THE WAVE

    Online marketing approaches change almost daily. And not accepting the changes and not trying to develop your business strategy accordingly will make your business old fashioned and you will attract fewer customers.

    7. TARGETING THE WRONG CUSTOMERS

    You have to take into consideration the value of your business and what type of customers and which segment of the market you wish to reach. Doing this process in the wrong way online will leave you broke and crying.

    8. USING THE WRONG ADVERTISING METHODS

    Some people try to buy traffic, others use free advertising like classified ads to cut down advertising costs, many others uses Pay-Per-Click to achieve the highest exposure. Whatever method you choose, consider your advertising budget and the quality of the visitors the different types of advertising methods will produce. Using the wrong advertising methods will not help you achieve your required return on investment and eventually your business will be scoring losses instead of profits.

    9. NOT TESTING AND TRACKING THE RESULTS OF YOUR ADVERTISING CAMPAIGN

    You have to be aware of how good or bad your marketing and advertising promotions are performing. You have to test the efficiency and the effectiveness of your advertising efforts. Tracking the results is essential to make the required modifications to your marketing campaigns.

    10. TECHNICAL DEFECTS

    Online users have to be aware of how the internet works. Using the wrong website templates, slow servers, slowly-uploading graphics, highly-advanced software and web applications, the wrong domain name, and non-secured web zones will cause you to lose most of your potential customers.

    Well, there you have it, the top ten online marketing mistakes that could doom your business. Avoid these mistakes and watch your revenues soar.

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July 16, 2010

  • Home Made Energy - The Best Diy Offer!

    Home-Made Renewable Solar And Wind Energy Site That Pays Out $31.85 Commission! Earn $70.5 With Back-End Sale. To Discover Why Hme Is The Top Choice Of Super Affiliates In This Market Go To: Http://www.homemadeenergy.org/aff.

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July 3, 2010

June 29, 2010

  • Search Marketing

    Search Marketing: Points Which Can Work With You Or Work Against You When Dealing With Search Marketing

    Search Marketing is crucial for the effectiveness or weakness of your site. The principal intention behind an on line effort is to be found, to be accepted and be kept up in high regard by visitors and customers. To achieve this, on line visitors should locate you easily when writing, on search engines, special keywords which effectively portray your company, services and products.

    The objective of an efficient Search Marketing campaign is to get you on the top five positions in search engine results, to ensure that any searcher who writes the key words will spot you and click on you right away.

    Any Search Marketing campaign has many elements and actions you should care for in order to make it useful and powerful. When facing Search Marketing, any fact counts! It works for your clients, it tells you to {respect|honor|reward] them and cherish them to assure they make you rich, so, take note.

    1_Make your site attractive, get rid of Flash introductions, these only torment clients.
    2_Check that all website's pages load quickly. Do everything you need to do to turn them quicker.
    3_Assure all links get somewhere. Try them on a regular basis; there is nothing more exasperating than hitting on a disabled link.
    4_Download proper tools, like Google Webmaster Tools or Yahoo! Site Explorer, to assist you watch the website's functioning inside search engines and what might be weakening it.
    5_Write instructive error pages, get rid of imprecise content on errors 404 and 500 and set up an XML sitemap.
    6_Place Google analytics on the site; there are several, but this one is efficient. By neglecting this, every Search Marketing strategy you develop will be difficult. You must be capable of continuously follow conversions related to what you wish visitors to do when detecting your site.
    7_Locate the HackerSafe or ScanAlert logos on the site. A secured website is more appealing for clients and search engines.
    8_Add confidence by distinctly presenting all your contact data in every page.
    9_Choose important and outstanding keywords to depict your products or services, later, get the principal sites employing those keywords; identify who links to these websites and go after those links for your site. Just get important links.
    10_Pick relevant, high quality tags that enhance your probabilities of being noticed by possible customers. Tags must be unique and profound for every page, or, you will be marked as a spammer, for duplicating content.
    11_Build intelligent and enhancing relations by accessing blogs in the field and commenting on them. Use Google reader and subscribe to every major marketing blog.
    12_Communicate positive news monthly, show off, in an intelligent way, how much you are accomplishing and savoring it.
    13_Guarantee your contact data is up to date in Google, Yahoo and Live's local search tools.
    14Encourage visitors to subscribe to the email list and make it easy to achieve.
    15_Diligently answer email concerns or questions.
    16_Create a serious landing page, containing two or three headlines, seductive body text and a pair of meaningful images.

    There are several other facts to consider but, fundamentally, put yourself in the customers' shoes and feel how they feel. Only then will you be able to give them uniqueness, that will turn them loyal to you and in this point you may brag that you understand Search Marketing

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June 26, 2010

June 22, 2010

  • Permission Marketing : Turning Strangers Into Friends And Friends Into Customers


    Product Description
    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doin… More >>

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June 19, 2010

June 18, 2010

June 17, 2010

June 15, 2010

  • Getting the Most From your Marketing Materials Department of Labor

    Before you rush out to have 50,000 brochures printed and all of your company vehicles wrapped in vinyl, you need to take a minute to ensure that your marketing materials are going to deliver the results you are looking for. While achieving maximum results is probably something that you won?t be able to do without the help of an experienced marketing professional, there are several things that you can to improve your own results.

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June 14, 2010

June 12, 2010

June 9, 2010

  • Marketing Management


    Product Description
    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis… More >>

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June 5, 2010

June 4, 2010

  • How to Start With Affiliate Marketing

    Online affiliate marketing began as a natural outgrowth of the popularity of "linking" to other sites. To put it simply, online affiliate marketing is a time tested strategy for making money online. It it is a network of online partners who refer business to your website.

    It does not matter whether you have a website that sells a product or a website that has nothing to sell. But by adding online affiliate programs, you can not only add value to your website, but also maximize potential revenue.

    Affiliate Programs, they say are the ideal way to make your website profitable.

    Online affiliate programs began in the mid-1990,s and are currently a popular way to earn money online. In fact, research shows that affiliate marketing is the most cost-effective way to generate online sales. The concept of revenue sharing paying commission for referred business, predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened almost four years after the origination of the World Wide Web in November 1994.

    The simplest way is to just introduce your visitors to the business opportunities, products and services that they need, and, "make money online" based on commissions from these sales. In fact, online affiliate marketing is a great work from home business available to anyone with a computer and a desire to run their own affiliate business.

    However, there is a catch to "affiliate-marketing". That is to say over 80% of affiliates never get a check over $100, the 15% get the occasional check and it is the remaining 5% who really get monthly checks of any real size from affiliate programs.

    To get started in affiliate marketing, you must know the fundamentals. For which you're going to need an "affiliate marketing guide" to teach you the basics. Once you've studied the basics and grasped the "idea", I don't think there is any looking back.

    Now, there are dozens of books advertised on various websites, making claims of massive earnings that can be achieved easily. Most of these guides are resell rights of other peoples' ideas which are marketed under the marketers' name. Now, there will be a time you may be doing the same thing what they are doing now. This is a natural phase most people go through and isn't that what affiliate marketing is all about!

    I am not saying those books are bad. But there are better ones out there. There is The Affiliate Marketers Handbook and the Super Affiliate Handbook. Recently, another book that is drawing much attention, purely because of the number of sales it has generated in such a short time is the Rich Jerk. The name justifies his character. But his ideas seem to work and the book seems to be on top of the charts. Now what more can you say, but to commend on his niche idea.

    You can also look for more such good product(s) and which are in high demand from the ClickBank Mall. Just type "affiliate marketing" or affilate marketing guides and you would get instant access to loads to such products. Provide them your credit card details and voila! you can instantly download the book of your choice.

    Although most aaffiliate marketing books are good in their own way, what boils down is to how you implement the knowhow you gained from it PRACTICALLY. Although this may take up some some time, it is to be noted that no books nor any marketing courses can come anywhere close to pure practical experience. Some good affiliate guides are given below in the resources section.

    Learning to market on the internet as an affiliate is only step one. If you're serious about online affiliate marketing, then you have to plan and set up a basic affiliate campaign. This is a start to finish campaign to getting started in affiliate marketing. It explains keyword research, finding profitable partners and markets, information on affiliate networks, guides and resources to making money online.

    There is relatively an easy way to make a parallel income during the early stages of your online afiliate marketing home business. It can also help you avoid the common mistakes most of us make during that period. I am quoting this from personal experience.

    Try and get hold of a FREE Web Page, containing a few successful affiliate programs. You can use it and learn how to run an affiliate campaign, at the same time learning the ropes of affiliate marketing. If you market this well, the chances are you will make money. Your main and only job would be to advertise your FREE website, by submitting it to search engines, e-mail it to friends, colleagues and others. Within a month or so, you shall see some income trickling in.

    You also get familiar with search engine marketing, affiliate networks and affiliate directories, and other areas of online affiliate marketing.

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June 1, 2010

May 23, 2010

May 21, 2010

  • How To Sell Soap


    A short movie about viral marketing produced by vm-people, a company based in Berlin, Germany
    http://www.vm-people.de

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